There are so many tools to run your business and choosing the right one for you can take a lot of time to find, so we thought it helpful to compile a big ole list of the things we use. It’s important to remember that technology should make your life more simple, not more difficult. So choose something that works and get back to business!
We’ve watched too many people rack their brains on which tool to use, that they forget to do the actual hard work of making a great brand. Don’t be one of those people!
Below you’ll find a list of tools we use. Dive into the comment section at the end of this post to let us know what tools you love and which you’re looking for.
ConvertKit – Email Marketing for Bloggers
ConvertKit is quickly growing to be one of the preferred email marketing providers for content creators (bloggers, authors, speakers, YouTubers, etc). After split-testing deliverability vs MailChimp, we’ve made the switch. Mailchimp is great for people who want to send emails sometimes and ConvertKit is great for people who are writing, blogging and selling. It also is a bit more friendly in terms of segmentation.
Contactually – Powerful, Hassle-Free CRM
The longer you’re in business, the more people you rub shoulders with. Contactually is a fantastic, easy-to-use tool to help you keep in contact with the people you might normally forget to reconnect with. It’s a CRM that gives you daily reminders of who you should be reconnecting with. Within the first month of using Contactually, an old acquaintance hired The Wonder Jam after I’d reconnected with her. It’s paid for itself pretty dang quickly.
Buffer – Social Media Scheduling
We use Buffer to schedule tweets. I don’t recommend using a scheduling software for Facebook or Instagram, but they offer both of those as well.
Google Analytics – Web Traffic Analytics
This one seems obvious, but after working with hundreds of businesses since The Wonder Jam opened our doors, I’ve gotta tell ya: GET GOOGLE ANALYTICS UP ON YOUR SITE! PLEASE!
BoardBooster – Pinterest Optimization
If you market on Pinterest, BoardBooster is quite a handy tool to help set your Pinterest marketing on autopilot. From automated campaigns to cleaning up your pins with broken links, BoardBooster can be used in a bunch of different ways.
Dropbox – File Storage
We keep all of our files synced to dropbox wich makes file-sharing ultra simple. We just had an external hard-drive crash, but we had no worries because everything was alive and well in Dropbox.
Calendly – Scheduling Tool
Scheduling meetings can be taxing and we use Calendly to keep the back and forth easy. Adam even uses it with friends to schedule happy hour meetups. Gone are the days of double-booking yourself or waiting for one meeting to be confirmed while another is still up in the air. When we send our scheduling link, the invite syncs with our calendar and only displays the available slots for a meeting. Easy peasy!
HelloSign – Simple Document Signing and Storage
Quickly and easily get contracts signed. We simply upload a contract created from Google Docs to HelloSign, sign it ourselves and then send to a client. This makes online signatures easy, keeps our projects moving forward and stores all of our contracts for easy retrieval.
Upsourced Accounting – Bookkeeping
The Wonder Jam just started using Upsourced in January of 2017, but we’ve been around the company since it began. We finally got to a place where it made sense to have pros handling the bookkeeping of our business. Bookkeepers have helped save us hundreds of hours when it comes to tax time and they make it easy to see important data about our business.
I’ve paid for the bookkeeping service, but I’d happily pay just for the guidance.
YNAB – Budget Tracking
YNAB (short for You Need a Budget) is the first thing I jump into every day to check on the Lehman’s personal budget. It’s set up in a way that if you keep things up to date, you’re going to keep winning financially. They host a LOAD of helpful educational webinars and training for their customers as well. I use this after not really enjoying the very popular MINT.
YNAB offers a 34-day free trial, so you can really get rolling before you’re paying anything.
Todoist – Task List Management
This simple task list app keeps our tasks synced across devices and gives reminders when something is due. We’ve been using it for years and it just works.
Sanebox – Sanity for Your Inbox
If you don’t use Sanebox, we’d doubt that you care about your sanity. Sandbox keeps unwanted emails out of your inbox and learns from you as you use your email. It grows to know what’s important and what isn’t.
DeskPM – A Writing Tool
The PM stands for “Publishing Machine” and that is just what DeskPM is. It removes the clutter and allows you to easily publish. Adam writes in DeskPM every morning and has saves drafts to our blog, Medium and Evernote to be used whenever we’d like. It is lovely!
YOAST SEO Plugin – SEO Made Simple for WordPress
For those of you with a WordPress Site, this helpful plugin makes it easy to keep your website SEO friendly. From checking the articles you’ve written for how strong they are from an SEO perspective, to formatting the way you’re site appears in search results, this plugin makes it easy!
WP Rocket – Speed Up Your WordPress Site
This plugin makes your WordPress site faster. Minimal configuration and easy to set-up. We’ve split test it and sites are always faster after installed.
ManageWP – Manage Multiple WordPress Sites
ManageWP makes managing sites a breeze. Backups, plugin updates, SEO tracking, and headache-free transfers. All of this is really important for us as we manage client sites!
Web Presence Starting Points
Namecheap – Domain Registration
Namecheap is a better version of GoDaddy. It’s simpler to navigate and doesn’t try to upsell you something you don’t need. They also offer lite hosting and email packages.
MediaTemple – Professional Grade Hosting
For the websites we build that have significant traffic needs, MediaTemple is our go to hosting provider. They’re a bit more pricey and more sophisticated than your run-of-the-mill hosting provider and for websites that are critical to a business, their Cloudtech Support package is a no brainer. When you call in to support, you’re talking directly to an engineer and they’ll get your issues sorted PRONTO!
Bluehost – Hosting for Beginners
For most people who are starting out with a web presence, Bluehost is the simplest, easiest place to get started. And compared to other low-cost hosting providers, we’ve found their support to be quite easy to work with.
HitTail – SEO Planning
HITTAIL is the secret weapon for helping bloggers better rank for search terms in Google. Long tail searches make up 90% of all searches and ranking well. This is no secret to the SEO community. Being strategic about what you’re writing is the most time-consuming part and HitTail takes the mystery out of it all. If you’re a blog that makes money on advertising, this will pay for itself VERY, VERY quickly. 🙂
Teachable – Online Course Creation
Teachable is the simplest tool we’ve seen to go from nothing to something when it comes to an online course. Simple to use, build and manage. Teachable is great for bloggers, authors, podcasters, and coaches who want to put together an online course.
Shopify – Ecommerce
After enough experience, The Wonder Jam won’t build an eCommerce store for someone that isn’t on Shopify. Shopify is insanely fast, has unbelievable uptime and lots of great support to help make your store a success. Snag a free theme, upload products, and your store could be ready to roll in no time!
Google Apps – Email, Google Drive & More
After creating hundreds of websites, I can tell you the top, most annoying part of it all is handling the email servers. Google Apps does all of that for you and gives your company the power and simplicity of Gmail. If they tripled the price, I’d still pay it.
Wistia – Video Hosting
We create a lot of video tutorials for our clients and we use Wistia to host them. These videos are very easy to embed across the web or simply share a link to a project and our clients can view them on any device. We also keep a lot of online course videos hosted on Wistia as well.
Tools for Mac
MemoryClean – Free Up Some RAM
This is the ultimate app for optimizing your Mac’s memory. In two clicks, your MacBook or iMac will be humming again.
Alfred – Shortcuts and Hotkeys for MAC
This app built for Max OS X boosts your efficiency. You create hotkeys, keywords, and text expansion. You can search your mac or the web quickly.
Disk Doctor – Free Up Some Harddrive Space
With a few clicks, Disk Doctor will help you empty application caches, logs, downloads folder, trash can and will identify large files eating up your drive.
Head to the comments below to let us know which tools you love!